If you watch The Biggest Loser you’ve no doubt seen the commercials for Planet Fitness. What I cannot understand is why a gym would ever disrespect a bodybuilder. It honestly makes very little sense to me. If I owned a gym I’d practically beg bodybuilders to come in and represent me. People join gyms so that they can look like these guys. Why show them such disrespect?
Planet Fitness has some funny commercials (see below), but their theme is the same. They do not want big bodybuilders as part of their gym. They prefer to make fun of bodybuilders. Their most famous commercial has a bodybuilder type saying “I pick things up and put them down” over and over again until he is chased out of the back of the gym. However, the message is very clear–they don’t want bodybuilders at their gym. They seem to take the stance that bodybuilders are stupid.
I love this commercial because, to me, this is Jerome poking fun right back at Planet Fitness. He is obviously in better shape than the guy watching him from behind. He looks awesome!
If you have a fitness center horror story tell me about it in the comments below.
Yes, Planet Fitness is the same gym that doesn’t allow grunting during workouts. They have so many rules to follow that it will make your head spin.