Not too long ago I did an article The Expanded Do's and Don'ts of Social Media in Bodybuilding. It was an extension of an article by Louis Uridel entitled The Do's and Don'ts of Social Media in Bodybuilding. In today's article I want to offer up some more tips on social media for bodybuilders to help with gaining a following. With my background in social media and technology coupled with my knowledge of bodybuilding, I hope you gain some insight.
Post Your Training Tips
People are looking for information and when they see that you are a bodybuilder they will want to get some advice from you. Take the time to post your advice on training. If you have a unique way of doing single arm dumbbell rows send that out. Each tip you give can later be collected and used in a way I will discuss later in this article.
Post Progress Pictures
People want to see that even you, the ripped bodybuilder, sometimes carry some fat. They want to see how you can transform your body in a short period of time by being disciplined.
Don't Badmouth Others
Be honest, but don't destroy other people using your social media accounts. Use your following to build people up, not tear them down. Don't have anything good to say, keep it to yourself!
Collect All Your Tips
If you follow my advice to post training tips eventually you will have a large collection of tips. Pull those together and put out a cheap eBook with all your training advice contained inside. You will make a little bit of money and expand your reach.
Promote Yourself — infrequently
Social media is a good place to promote yourself, but do so sparingly. As Gary Vaynerchuk says, “jab, jab, jab, jab, right hook!” The right hook is when you deliver the promotion of yourself. Give things to people with the jabs and then promote yourself. They will be more likely to buy from you if you build their trust.