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You are here: Home / Archives for News

New Workout or Old Idea?

August 19, 2009 By Michael Mahony, ISSA CPT 0 Comments

HITImage Lately I see alot of these new, intense workouts being peddled on the internet.  As I have suggested to each of you, I went ahead and purchased a couple and found out some interesting (but not surprising) information.

It seems that people are now jumping on the High Intensity Training bandwagon all over again.  While this training regimen has been around for 40+ years, it is still extremely effective.  It was a technique that was definitely ahead of its time.  What is bothersome is that these internet gurus are selling you things that you can get for free doing a simple Google search.  It frustrates me to see things like this happening.

I’ve read the sales pitches and they make me sick. 

“New techniques that will spur massive muscle growth!”

“A new approach to intensify your workouts!”

“Hit your body in a different way and see your results skyrocket!”

These claims are not true.  There is nothing new about High Intensity Training.  In fact, most people today would laugh if you suggested they try a H.I.T. routine, but the results speak for themselves.  People today are into high volume body split workouts where they hit a muscle group once a week.  H.I.T. would have you doing lower volume workouts where you hit the entire body three times a week with extreme intensity.  As I’ve learned through my own experiments, this is a recipe for wonderful changes in your body.

The best way I can describe it is with a ditch reference.  When you train your muscles hard you are basically digging a hole with every set you do.  With standard high volume training you dig a huge hole and then have to wait for the muscle to completely recover (fill in the huge hole) before you can continue training that muscle.  With High Intensity Training you blast the muscle as hard as you can, taking it to failure, but with just one set.  You cause another not so large hole that has be be filled in before you can continue training that muscle.  You will recover much faster and you will be able to hit the same muscle 3 times a week using this method. You will see greater growth because each time you dig the hole and fill it back in, your muscle grows bigger.

There is no new technique to spur massive muscle growth—it is just High Intensity Training in a different wrapper.  There is no new approach to intensify your workouts—it is just High Intensity Training in a different wrapper.  There is no way to hit your body in a different way to see  your results skyrocket—it is just High Intensity Training in a different wrapper.

Save your money.  If you buy a program and determine that it is just High Intensity Training in a different wrapper ask for an immediate refund of your money, then hit up Google and get all the information you will need. Give High Intensity Training a try.  It works.

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Filed Under: News

Joint Venture or Monetization Scheme?

August 12, 2009 By Michael Mahony, ISSA CPT 0 Comments

Today I was pondering something regarding the fitness industry and it inspired me to write this post.  As most of you know, the fitness industry is a multi-billion dollar industry.  There is alot of money to be made by someone with a large list of prospects.  A common teaching of internet gurus is to get involved with a joint venture (JV) to assist with building your list of prospects. 

I am active on Facebook and Twitter and enjoy interacting with people in both places.  From time to time I get joint venture offers on Facebook.  I’ve generally ignored them for a multitude of reasons.  For some reason this past week I decided to investiate one.  I believe what inspired me is the fact that this joint venture is aimed directly at fitness professionals. 

I filled out the form for this “free” joint venture opportunity and hit the submit button.  I was taken to a page that began to pitch me on buying into another part of the joint venture opportunity.  By spending $17 I would be guaranteed a place in the joint venture opportunity.  I would get special preference for placement on the joint venture page when the launch occurred.  I decided that I did not want to spend $17, so I clicked the “no thanks” button.  Amazingly, I was sent to an almost identical pitch page that told me that I could get the same thing for just $7. 

Think about what I just told you.  What would have happened if I had decided to pay the $17 right off the bat?  I would have paid $10 extra for something that I could have gotten for $7.  To me, that is a rip off, plain and simple.  I’m betting you wonder why I am bringing this topic up.  I bet you are not seeing the connection to the fitness industry in general.

Well, my friend, this is becoming more and more common in the fitness industry.  It is not just happening with joint venture opportunities.  Fitness gurus are offering their products at $89.95 and when you say you don’t want it (by either clicking on “no thanks” or by trying to navigate away from their site) they offer to sell you the program for $49.95.  That’s right, just for saying no you save $40.00.  This bothers me.

If you are really selling your product for $49.95 just do so right up front.  In fact, I think people should offer their product at a price they want and then allow the customer to add or subtract from the price if they feel the product is either worthy of more money or so bad that it should have cost less money.  This will force the gurus to make products that are effective and do what they claim they do.  It is a new form of a guarantee.

As the consumer, you can get this to happen.  If you try a product and don’t feel it lives up to the hype, return it for a full refund and then communicate to the author what you feel the program was really worth. Tell the author that you would have paid another amount had that offer been available.  If enough people were to do this it would soon become a method for paying on programs.  The authors would then work very hard on their product because they’d want to maximize their income.  Everyone would win.

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Filed Under: News

FTC to Monitor Blogs for Claims and Payments

July 9, 2009 By Michael Mahony, ISSA CPT 0 Comments

Today I want to discuss an article located at http://tech.yahoo.com/news/ap/20090621/ap_on_hi_te/us_tec_bloggers_freebie_disclosures.  As you know, it is my main purpose to educate everybody on the issues that exist in the fitness industry and this article really struck home for me.  The link was originally provided to me by a good friend of mine.  It got me thinking.

Have you ever tried to use Google to find a review of “The Truth About Abs”?  What did you come up with?  I’m sure it looked something like this:

image

What happens if you click on the “reviews” or the “scam” links?  They both lead to sales pages for the Truth About Abs program.  How about the articles on the side that are also “sponsored links”?  Where do they go?  Every single one goes to a sales page for the program. 

Now, there is nothing wrong with reviewing a product and then recommending that the reader purchase it and providing a link for said purpose, but where is the review in any of this?  I see none!  This is why you have to be skeptical of the things you read on the web.  You think you are getting a real review and the reality is that you aren’t getting a review at all.

Interestingly, sometimes these reviews don’t even know who they are talking about.  There are sites that will bag on one product while hyping another.  What’s wrong with that, you ask?  The problem is that they posted a picture of the author of the product they were bagging on and it wasn’t even him!  If you are going to bag on someone, at least know who you are bagging on.

This type of behavior is shameless and it should be a huge red flag to anyone who winds up at a website like these.  It is your job to do your research, but how can you do real research when people are paying to be at the top of the searches for these products? 

The company I work for has had the same problem for years.  A competitor of our’s paid for search terms that match our company.  Thus, when someone puts in search words specific to our company they were getting the other company.  This is the same bait and switch techniques used by the scam artists out there hungry to steal your money from you. 

How about Clickbank?  They perpetuate the problem by the crazy rules they have for payment.  Let’s just say that if you don’t generate alot of sales in a short period of time, your money will disappear.  Over time, if you don’t get sales from different places, Clickbank will refuse to pay you and they will chip away at your earned income.  Eventually you get nothing.  So you have scammers at every turn. 

This is why you need to become part of the solution.  Tell other people about this site.  Have them join the mailing list.  The more people we can gain access to the more people we will have to spread the word for us.  Our upcoming membership site is going to be an awesome resource for people interested in this topic.  Hopefully you will join once it is up!

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Filed Under: News

Osteoperosis–What, When, Why?

June 4, 2009 By Narina 0 Comments

Osteoporosis is a bone disease that can result in fractures, crippling pain and hunched posture. It affects 1 in 4 women over
age 50 and 1 in 8 men over age 50. Osteoporosis turns the sturdy latticework of bone into a fragile lace that breaks easily during
simple activity. Osteoporosis is a preventable disease. Factors that increase risk for osteoporosis are: family history, smoking,
poor diet and lack of exercise. As my own Mother aged, I watched her suffer the effects of osteoporosis on a daily basis. At one
time my Mom was a few inches taller than me. When she passed away, she was about 5'2″. It was so strange to hug her and stand taller. She lived in constant pain that, during the last 15 years of her life, severely impacted her ability to enjoy the activities she once did.

I was also, during the time I worked as a Nurse in the Operating Room, able to see first hand the effects of osteoporosis. I
remember being amazed and startled at how thin and fragile bone can me. It also helped me to understand why my Mom suffered such pain.

At our studio, we have several clients that have been diagnosed with osteopenia, which is the early stage of osteoporosis. I have
had the opportunity to work with a couple of these women for close to 4 years now and even though it is by no means a “scientific”
study, their bone scans each year have shown no further bone loss. Their physicians have been satisfied enough with the results of these scans to hold off starting these ladies on medication.

We do know that the best forms of exercise to help prevent osteoporosis are those that improve muscular strength, balance and
coordination. The skeleton responds better to weight bearing exercises such as walking and lifting weights than aerobic activity
without weight bearing (swimming). Resistance exercise done with weights is of the best benefit to bones. The skeleton must be
stressed with loads that it would not normally experience. The increased load (weight lifting) will put added stress on the
muscles. The muscles respond to this stress by getting stronger. Through their attachments to bones, they will exert force on the bone and the bones will respond by increasing their mass.

Weight training is not only necessary to look and feel good, it is essential in the prevention of disease. After all, I may get a
hankering to walk the Great Wall or climb a mountain when I retire so I need them healthy bones. Keep on lifting….

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Filed Under: News

Take Your Time

May 25, 2009 By Michael Mahony, ISSA CPT 0 Comments

Testimonials

You are surfing the web and you come across the newest routine that is guaranteed to add 10 pounds of muscle the first month you use it.  You read the testimonials about how awesome this program has been for everyone who has used it.  Interestingly, some of the people in the testimonials look very familiar—like you’ve seen them before.  The fact is that you probably have seen their faces on other testimonials.

Resist Temptation

Don’t rush to grab your credit card or Paypal login.  Resist the temptation to buy the program on the spot.  That program will be there tomorrow or even next week.  Amazingly, even that special price will most likely still be available.

Google is Your Friend

Take the time to use Google to find out if the claims being made are true.  Look for people who have used the program and see what they have to say about it.  In short—do your research.  In the long run it will save you alot of money and a little bit of trouble.  You may be amazed by the information you find.  In today’s world nothing is hidden for long.  People publish reviews of everything and that is going to be in your favor.  It is possible that the program really does work.  You will find out by using your friend, Google.

Purchase Wisely

The last thing to do is to determine if the information being sold to you is available for free on the web.  When I say “available for free,” I do not mean a bootleg copy of the program you are looking at.  I mean is the information being presented available to you for free.  We spoke about the High Intensity Training program that is making the rounds currently and how you could get every bit of that information for free on the internet.  Make sure that isn’t the case with the program you are looking at.

Only after you have done your research in all areas should you make a decision to buy.  Follow these guidelines today and you will avoid the light wallet syndrome later.

Related Posts:

  • Massnutrition.com: Stay away if you know what’s good for you!
  • Use Your Head
  • New Workout or Old Idea?
  • Joint Venture or Monetization Scheme?
  • Is it Worth the Money?

Filed Under: News

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